For years, tech rumor mills have churned out story after story about how Facebook engineers were toiling away in some deep, dark corner of its Menlo Park headquarters creating a Facebook-branded mobile phone.
CEO Mark Zuckerberg consistently shot down those rumors, saying it wouldn’t make sense to try to sell one phone that might be used by 20 million people when the social network had more than 1 billion members.
As Zuckerberg showed this week in revealing the new Android-based Home mobile phone system, Facebook really doesn’t want to sell its own phone — it wants to be the “soul” of every smartphone in the world, and right now, that’s more than 1 billion units.
But will longtime smartphone users adapt to a different kind of interface on their home screens? Will new smartphone users value social contacts over apps and other functions? Find out what Benny Evangelista heard from experts about Facebook’s gambit here.
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